Home Equity Lending News

Former ICE Exec Named CFO at Home Equity Tech Firm

Carol Crawford, LinkedIn Photo


A former executive with industry giant ICE Mortgage Technology has taken on the role of chief marketing officer at FirstClose Inc.

Austin, Texas-based FirstClose announced Thursday that Carol Crawford has been named CMO. She will lead strategy and manage execution for brand development and integrated marketing. In addition, the new executive will oversee multi-channel communications planning to enhance brand awareness.

“Carol is a highly accomplished and visionary leader in data and technology marketing and sales with a proven track record of creating effective campaigns that drive revenue growth,” FirstClose CEO Tedd Smith said. “She is both a hands-on executive and a well-respected, collaborative team leader and will be a significant factor in FirstClose’s continued growth and its product and market expansion.”

Crawford’s last job was senior director at ICE, according to the news release. Her two decades’ experience also included time as CMO at ClosingCorp and senior marketing roles at CoreLogic and First American.

FirstClose says it is a fintech which provides technology for lenders that make home-equity loans and home-equity lines of credit. The company says that its platform “is the industry’s first and only tool that offers everything from a borrower facing point of sale solution to closing, including credit score, valuation, title, tax, flood, closing and recording.”

FirstClose reports that its client list exceeds 200 banks and credit unions, and it processes hundreds of thousands of transactions a year.