A marketing service provider for credit unions says that automated and omnichannel marketing can help the financial institutions achieve “a sixfold increase” in home-equity line-of-credit sales.
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News about home equity marketing and advertising
The HELOC Boom: How the Surge of HELOCs Offers Lenders Valuable Opportunities to Grow their Business
With high interest rates and soaring home prices, a new trend in mortgage lending has emerged: the resurgence of Home Equity Lines of Credit (HELOCs). Rather than risk a higher interest rate by refinancing a current property or moving to a new one altogether, many homeowners are choosing to enhance their current living spaces or focus on paying down debts. This shift in homeowner priorities has led to a significant increase in HELOC interest, offering both homeowners and lending companies valuable opportunities.
Rocket Tops Home Equity SEO, Point Tops HEi SEO
When it comes to home-equity search phrases, Rocket Mortgage LLC has overtaken U.S. Bank as the lender with the best search engine optimization. On the home-equity investment side, Point was engaged in the most successful SEO strategy.
Hometap, Point at Top in HEi SEO Results
Although internet searches for home-equity phrases slumped versus the preceding period, there was a year-over-year gain in activity. U.S. Bank had the highest overall placement. An analysis of searches for “home equity investment” identified Hometap and Point as the leading players in search engine optimization.
Better Bets on HELOCs Amid Losses🔒
A special purpose acquisition company transaction closed during the third quarter provided much-needed capital for Better Home & Finance Holding Co. Now the lender is betting on home-secured lines of credit.
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